G O O D F A V O R

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In sports, favor isn’t handed out. It’s earned — and felt.

GOOD

FAVOR

GOOD

FAVOR

WHO WE ARE

At Good Favor Sports, we co-create with the athletes, coaches, and leaders who shape the game and shift the culture.We don’t play by outdated rules. We lead with intention, strategy, and heart.

CLIENTS

2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent
2024 Parody
Colyfate tent

OUR MISSION

MISSION

To empower and represent the most dynamic talent in sports through elite service, authentic storytelling, and a disruptive culture-first strategy.

Coaches &
Executives


  • Career Counsel & Advisement
  • Your Career Plan
  • Marketing
  • Relationships + Network
  • Contract Negotiations
  • Interview Preparation
  • Search Firms
  • Broadcasting Opportunities
  • NIL Consulting
  • Head Coach Consulting/Support


NIL


  • NIL Education
  • Contract negotiation
  • Social Media Strategy + Direction
  • Player Development
  • Brand Strategy + Elevation
  • Philanthropy
  • Business Advisory

Professional Athlete
Representation


  • Contract Negotiation
  • Content Marketing
  • Player Development
  • Post Career Planning
  • Social Media Strategy
  • Concierge Services
  • Public Relations
  • Philanthropy
  • Business Advisory

Our Talented
Team

FOUNDER & CEO

SYDNEY SMITH

PRESIDENT

CURTIS MALONE

Financial Literacy & NIL Advisor

MARC ISENBERG

Football Coaching & Executives

Ronnie Sanders

NIL (Football)

Veronica White

NBA & NCAA Certified Agent

Dominique Stapleton

Holistic Wellness Advisor

Zaineb Hassan

GFS NEWSLETTER

Join the Good Favor community and get updates that inspire, inform, and connect. From new signings to cultural moments, we’ll keep you tapped into the people and purpose behind our work.